Public Relations Officer's Report 2016
As was mentioned at the July 2015 meeting, it's important that the PRO role isn't vacant, however, I still don't have time to push the role forward and would welcome other candidates to step forward.
That having been said, we have successfully fielded enquiries from the media on a few occasions this year - one roving reporter interview with Phil Bailey and co-ordination with BBC local radio for music day on 3rd June. In that sense, the 'minimal provision' for the role is still being met.
Again, the main message is to think about raising the profile of ringing to the public in general and also (somewhat separately) for recruitment. There are also internal events which benefit from PR assistance. Whilst my input into these this year has been minimal, I'm always interested to hear of events which might need help.
Public Relations Officer’s Report 2015
It is with regret that the main tone of this report is that I have not had time to really take charge of this position. As was mentioned at the July 2015 meeting, it is an important position which must not go vacant, however, if there are other candidates with time and enthusiasm to take it on, I will more than happily surrender the role.
Handover: A handover of materials and digital documentation was organised with Peter Binns before his departure in August. The current stock level appears to be about 70 A4-sized posters (in two designs - Bellringing for all ages / Arrange an introductory lesson), and about 400 general Ely DA leaflets (A4 folded to AS size). If anyone has need of these leaflets, please let me know such that delivery can be arranged.
Digital copies of design files plus other publicity resources were also transferred — if modifications are required for existing publicity documents, that should be quite straightforward to handle.
Mobile bell: The mobile bell has been used once since July. I'm grateful to Barbara for sorting out the details of the logistics on that occasion. There is currently one forward booking for April this year.
Publicity opportunities: In my view there are two major facets to publicity activities: to raise the profile of ringing in the public view, along with a degree of education about the exercise, and to encourage recruitment
I would be grateful if people could contact me with details of events which could be used to promote either of these aims.
Public Relations Officer’s Report 2014
Opportunities to generate publicity in the media were fewer during the second half of 2014. However, interest was shown by the BBC in the Landbeach Open Day in May and Peter Binns was interviewed by Look East presenter Waseem Mirza before the event, and some extracts were carried in Radio Cambridgeshire’s ‘What’s On’ spots.
Press releases about the RATS fundraising concerts in September and December produced some coverage in local newspapers.
An article appeared in The Ringing World at the beginning of January 2015 about the commemorative quarter peals rung for Rosemary Palmer and Colin Johnson in 2014, including a nice photo of all our young ringers playing their part at Lolworth.
The Association Mobile Bell was loaned out on 6 occasions last year, compared with 11 in 2013. The display stand was slightly more popular with 7 uses.
Officer’s Report 2013
Following last year’s appeal to District Secretaries and individual towers to feed back information on ringing, recruitment or fundraising events, 2013 saw a greater number of opportunities to generate media coverage and exposure of our activities to a wider public audience. These included two Young Ringers’ Events and the Ely District’s Open Day at St Mary's, Ely which attracted media interest from local newspapers and resulted in two live interviews on BBC Radio Cambridgeshire’s Breakfast programme.
Although preaching to the converted somewhat, we have been particularly successful in raising the profile of the Ely Diocesan Association and its activities in The Ringing World. A total of 6 articles have appeared during the year covering a range of events from long service presentations to reports on our Open Days and Young Ringers’ Days.
The Association’s Mobile Demonstration Bell and the improved display stand saw increased use around the Diocese in 2013 appearing at 11 events, not only making more people aware of the attraction of ringing but also contributing to Association income. In the last quarter of 2013, a new purpose-made all-weather cover for the mobile bell was provided by kind donation, affording greater protection and making towing safer.
Public Relations Officer's Report 2012
A media relations campaign was launched in July capitalising on the 'All The Bells' event marking the start of the London 2012 Olympic and Paralympic Games with the objective of raising wider public awareness of bell ringing in the Diocese and to aid recruitment. Coverage achieved included three interviews on successive days with BBC Radio Cambridgeshire totalling over 8 minutes' airtime and articles in six local newspapers totalling 74 column centimetres.
The Association's Mobile Bell has been overhauled, although no bookings were received in the latter part of the year. However, some bookings for 2013 have already been made and the Mobile Bell will be promoted more vigorously. The Association's Display Stand has been re-designed for greater impact and durability and will also be available for District or individual tower recruitment events.
In an effort to generate more regular coverage of bell ringing activities in the media an appeal for information and stories from individual towers that could be turned into press releases has been sent out via District Secretaries. The communication set out guidelines on the sorts of stories that are most likely to be published.
Public Relations Officer’s Report 2011